The key to creating loyal customers is simply listening. If you listen long enough and hard enough, the customer will tell you exactly what it’s going to take to maintain his or her loyalty. All you need to do then is act on this information and you are home free. As simple as this sounds, most of us don’t listen to our customers very well. We tend to be preoccupied with … [Read more...] about Ross Reck: Listening Builds Loyalty
Ross Reck: Winning Over A New Person
The quickest way of winning over a new person is to send them a clear message that you are for real. One way of doing this is to promise to do something for them and then exceed their expectations with how you follow through on your promise. For example, if you promise to get this person some information, get it to them before they expect it. This sends a clear message that … [Read more...] about Ross Reck: Winning Over A New Person
Claggs, Estella
WXYZ: TV news writer. … [Read more...] about Claggs, Estella
Ciolino, John
WXYZ: TV production, news writer. MAB Photographer of the Year. Silver Circle Award - Ciolino began his career at WXYZ in 1983, and has shot, edited, written and produced reports giving a name to Detroit's anonymous heroes. As the lead photographer for our Detroit 2020 brand, he has been awarded with 20 Emmys and a Peabody Award, one of journalism's highest honors. … [Read more...] about Ciolino, John
Ross Reck: Showing An Interest Can Work Wonders
My oldest child is a son named Philip. If we have spent time together and feel good about each other, and I ask Philip to mow the lawn, chances are he will agree. On the other hand, if I have been gone for a week and we haven’t seen each other, much less done anything together, and then I ask Philip, in that same loving tone of voice, to mow the lawn, the answer will probably … [Read more...] about Ross Reck: Showing An Interest Can Work Wonders